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Realistic Market Appraisal
Getting the price right is probably the single most important factor in determining whether or not you achieve a successful sale. Yet in many ways it is the most difficult part to get right. With so many offices clustered in the area you live, we really do know what price properties can expect to fetch. Contrary to popular belief, looking in lots of estate agents windows and newspaper ads is not necessarily much use. Remember, these are the asking prices – not the actual prices achieved! The fact is pricing your home accurately takes someone with good established local knowledge who is able to assess:
- All recent comparable home sales
- The location and Character of your home
- Its features and condition
- The amount of similar property currently for sale
- Market trends
We all want to get the very best price for our home, and so it’s always tempting to ask just that little bit more for it. So beware, some less scrupulous estate agents are only too aware of this, and will deliberately over-value your home to get your instruction.
Multi-Agency Coverage at Sole Agency Rates
With over twenty branches locally and in excess of five hundred and twenty branches nationally no other firm can boast such comprehensive coverage although many do! This is due to our unique TEAM computerised muti-listing service. TEAM agents combine their marketing skills and work together to sell your home. More agents means more coverage and a higher chance of a buyer being found more quickly. All this and you only pay a competitive sole agency fee.
Being Particular
One of the chief marketing tools when selling residential property are the sales particulars and in this respect we attach a tremendous importance to achieving high quality professional presentation. Circulating quality details maximises the response from prospective purchasers thus leading to greater activity levels. To this end we will prepare quality details to be approved by you.
High Profile High Quality Marketing
We use computerised mailings, extensive newspaper advertising, tele-canvassing of prospective buyers, Internet and e-mails, providing your property details in the best possible light. You will benefit from our advertising budget, which is second to none, this together with our pro-active marketing leaves others in the shade.
Web Sites
This is an area of increasing importance to buyers. Unlike many of our competitors, to ensure the maximum exposure Park & Bailey have subscribed to some of the countries leading sites, in addition to our own site these include:
Viewer Feedback
We endeavour to gain feedback from every prospective purchaser who views your home. In addition to keeping you advised of progress this enables us to refine our marketing strategy, if necessary, or suggest steps to make your property more saleable.
Personal Contact
Experience has taught us the necessity to maintain the established relationship with our vendors, to this end our sales team regularly carry out reviews of the marketing of your home, any recommendations from these meetings would be discussed during our regular contact with you.
Taking Offers
We continue marketing your property until the offers we pass on to you have been confirmed as in a ‘position to proceed’. By this we mean that not only do we check the financial status of the buyers ability to raise the required finance, but we also check their position and that they of any related sales, which may form part of a chain. Some agents go cool on marketing the instant an offer is made; this can lead to considerable delays if the buyer has to back pout.
Sales Co-ordination
We employ experienced sales co-ordinators, as we understand that whether you are buying or selling, things do not always run smoothly. We were amongst the first to set up a dedicated sales progression department in 1999. The system has become so successful that whole chains of sales have come to rely on us to get things moving, our assistance in the sale process has seen us re-home feline squatters, trace holidaying purchasers and even help place a child in school when the purchaser was moving from a different County!
For more information or to arrange a free market appraisal please select your nearest branch using the menu on the left. From the branch page you will find all the contact details you require, you will also find a link to our on-line market appraisal form. Once completed, this will be emailed to the branch you selected where on receipt a member of the team will contact you as soon as possible.